Bringing a new business idea to fruition requires a sequential, systematic process - from preliminary brainstorming to long-term ownership. This introductory course will reveal how to successfully ideate and assess the market viability of concepts in their earliest stages, helping to accelerate the development timeline. Using detailed decision-making frameworks, you will learn how to examine and evaluate a potential new product or service to determine market relevance - and acquire the necessary tools to develop a functional business model.
Topic areas include:
- Making realistic "market sense" of proposed new business ventures
- Eliminating complexity and uncertainty in the development process
- What tools are needed to create a workable business model, and more
$995 per online course
Continuing Education Units
By completing this course, you’ll earn 1 Continuing Education Unit (CEU). CEUs cannot be applied toward any Stanford degree. CEU transferability is subject to the receiving institution’s policies.
Record of Completion
When you complete each course, you’ll receive an email with a link to download your Record of Completion. This email will be sent to the address you provide in your mystanfordconnection within 3 business days of course completion.
Please contact us at email@example.com.