XEIET202 -
Behaviorally Informed Design for Energy Conservation
63442071
Online
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Overview
Changing the behavior and practices of energy users can be just as important as finding new sources of energy. It requires an understanding of community-based social marketing, psychology and behavioral economics for successful public action and support.
This course covers strategies for designing and implementing effective behavior change programs that promote environmental sustainability. It is geared towards learners that want to venture outside of technology for a more holistic viewpoint on energy and sustainability.
You Will Learn
- Consumer energy reduction intervention frameworks
- Design thinking and behaviorally informed design principles
- Personal motivations for engaging with energy consumption
- Research-derived principles for deploying motivational plans
- Self-monitoring engagement and social competition programs
Instructors
- Banny Banerjee Professor of Practice, Stanford University
Other
Tuition
- $295 per online course
Questions
Please contact the Program Manager at
650.273.5459
scpd-energy@stanford.edu
Originally trained as an architect, Banny Banerjee holds graduate degrees in Architecture, Mechanical Engineering, and Design. In India, he worked in the fields of architecture, structural engineering, adobe housing for the rural poor, and low embodied energy building systems. After coming to the US, he worked in the fields of computer simulation for energy in complex systems, software engineering, mechanical engineering, product design, industrial design, furniture design, interactive art, and design strategy. His interests in the confluence between digital and physical experiences took him to Xerox PARC where he worked on ambient media and physical computing. Prior to Stanford, he worked for IDEO as designer and design strategist creating novel experiences and crafting futures for high technology companies.