In today's world, being a successful company requires facilitating a true shift in the way business is done - think Lyft and Twitter. In this course, we'll call these companies that create radical shifts in consumer behavior, Prime Movers.
Prime movers build their businesses across the entire value stack, including areas called Proprietary Power, Product Power, Business Model Power, Company Power, and Category Power. In this course, you'll study how each of these elements are developed and fostered through the early life of a startup. As part of this course, you'll work on a roadmap paper and participate in a presentation.
- R. Ann Miura-Ko Lecturer, Management Science and Engineering
- Controversial and disruptive thoughts
- Competitive analysis
- Network effects
- Organizational design
- Capital deployment
Limited enrollment! Due to the limited space in this course, interested students should join the wait list and immediately submit their NDO Application. Transcripts and resume/CV can be submitted via email to firstname.lastname@example.org. Applications will be reviewed and students will be informed of decisions prior to the start of the course.
Note on Course Availability
The course schedule is displayed for planning purposes – courses can be modified, changed, or cancelled. Course availability will be considered finalized on the first day of open enrollment. For quarterly enrollment dates, please refer to our graduate certificate homepage.