This course emphasizes how entrepreneurial strategy focuses on creating structural change or responding to change that is induced externally. It also covers Grabber-holder dynamics as an analytical framework for developing entrepreneurial strategy, which in turn increases success in creating and shaping the diffusion of new technology or product innovation dynamics. It includes modeling, case studies, and a term project.
- First mover versus follower advantage in an emerging market
- Latecomer advantage and strategy in a mature market
- Strategy to break through stagnation
- Strategy to turn danger into opportunity
Note on Course Availability
This course is typically offered Spring quarter.
The course schedule is displayed for planning purposes – courses can be modified, changed, or cancelled. Course availability will be considered finalized on the first day of open enrollment. For quarterly enrollment dates, please refer to our graduate certificate homepage.
- 1 year of college level calculus (through calculus of several variables, such as CME100 or MATH 51)
- Background in statistics, experience with spreadsheets recommended.
- An undergraduate degree with a GPA of 3.0 or equivalent