This course requires a course-specific application.
If you are a new SCPD student, you must also submit a new student application.
Applications are due 11:59 pm December 2nd, 2019.
Cool products may create excitement when released, but sometimes they fail to sustain success in the marketplace. Remember the Pebble Smartwatch? Neither does anyone else. Despite shipping over 1 million orders in 2012, they filed for insolvency in 2015. You obviously remember the Apple Watch, though. It was the cool product of 2015, shipping over 4 million orders. While the Apple Watch is a good product, only time will tell if it will make the leap to become a great product, disrupting the market and changing how we live.
This course will use case studies to examine how products are disrupting the market. We’ll explore the strategic and dynamic role a product manager plays in evolving a product from cool to good to great.
NOTE: Attendance (virtual or in-person) is mandatory. The class meets Thursdays from 4:30 to 7:20 PST on Stanford's campus and online. You must either be able to attend in-person or virtually during the class meeting times.
You Will Learn
- How to manage logistics, planning, team formation, and product finding
- Why it’s crucial to find and define your competitive advantage
- How to apply the latest Design Thinking techniques to your work
- What to expect in each stage of product development
- How to launch your product into the marketplace
Note on Course Availability
The course schedule is displayed for planning purposes – courses can be modified, changed, or cancelled. Course availability will be considered finalized on the first day of open enrollment. For quarterly enrollment dates, please refer to our graduate certificate homepage.