In today's business environment, companies are challenged to implement more projects with fewer resources. New products are being rushed to stave off collapsing margins, and many markets are bombarded by copy-cat foreign companies and nimble competitors with radically lower cost structures.
Stanford's Innovation Masters Series: Design Thinking and the Art of Innovation will provide participants the ability to gain a competitive edge.
Design Thinking for Business Leaders
Stanford has opened up its labs and classrooms to executives, business leaders, and decision makers faced with the daunting task of retooling and revitalizing their enterprises. Senior faculty will lead you through hands-on workshops where you will learn problem-solving tools and frameworks pioneered by the Design Group at Stanford.
- Visual Thinking
- Conceptual Block-Busting
- User-Centered Design
- User-Driven Innovation
These are not just tools for designers but can be harnessed by business leaders to transform their organizations. Recognized as a driver of innovation, "Design Thinking" will teach you a methodology for incorporating innovation into your everyday business practices.
Our Approach: Radical Collaboration
Our executive forum provides an intensive hands-on experience using problem-based learning and radical collaboration - everyone plays. You will work on team projects that will simulate the kinds of problems and impossible tasks you face every day.
For both the at Stanford and online program you can elect to stay connected to fellow participants and the faculty after completion of the program through our social network.
You Will Learn
- Build and nurture cross-functional teams to generate more comprehensive and original results
- Develop skills in brainstorming and prototyping to spur creativity and innovation
- Discover the methodology to make innovation routine
- Build connections with senior Stanford faculty and with fellow participants
Who Should Attend
From our past experience, we believe that the following individuals and industries would benefit most from this program. To maximize the opportunity for learning, we encourage executives and leaders to invite members of their project or strategy teams to attend the program.
- Executives and senior leaders in charge of business units
- Decision-makers in product and service R&D departments
- Innovation team leaders
- Teams embroiled in turn-around situations
- "Skunk works" project teams
- Non-profit leaders and educators
December 10 - 12, 2014 & June 17 - 19, 2015
At Stanford Tuition
Includes all course materials at the conclusion of the program containing exercises and lecture materials. Breakfast, lunch and networking receptions with faculty are also included
$7000 - tuition
Please contact 1.650.204.3984
Watch on-demand free Design Thinking webinars
Mini-siteClick here to visit the mini-site for more information about the program
"We believe great innovators and leaders need to be great design thinkers."
David Kelley, Stanford Professor of Mechanical Engineering and Director, the Stanford Institute for Design; Founder, IDEO