The company that has the most paying customers wins. But how do you get the word out, drive demand for your products and services, and generate sales cost effectively? Marketing has changed dramatically from the days of untraceable advertising spend. Today good marketing involves careful strategic analysis of how to reach the target audience, determine appropriate tactics, execute the plans and measure results. This course describes the fundamentals of outbound and inbound marketing and explores the myriad of options available in today’s world of traditional and social media. You will learn how to combine both effectively and apply your skills to create a viral marketing strategy for a start-up company or a new product.
You Will Learn
- Core demand generation principles and guidelines
- How to leverage outbound demand generation
- How to tap inbound demand
- How to combine marketing options to drive viral demand
- The marketing funnel
- Inbound and outbound demand generation vehicles
- Messaging platform
- Public relations and buzz marketing
- Lead generation
- Social and mobile media
- Viral marketing
Students get a strong and thorough base of marketing principles. Regardless if you are using traditional marketing tools like advertising and PR or are leveraging new social techniques, there are a few things that remain unchanged. This module covers the underlying logic of what makes all marketing successful.
Leveraging Outbound Marketing
Outbound marketing is what most people think of when they think of marketing. It is the act of "buying" a prospects attention aka seeking them out. During this session, we will explore how marketers provide air cover through effective PR and Buzz marketing as well as the basics of driving action that results in people buying something.
Tapping Inbound Marketing
Isn't it better when your customers call you, seeking to buy your products? In this module, you will learn what inbound marketing is all about, how it got started, and what is fundamentally different from the more traditional world of outbound. We will explore the new tools marketers now have in hand and are learning how to use everyday.
Case Study: Using Traditional and Social Media to Create ViralityVirality does not just happen, though it may look that way. It generally takes months or years of careful planning and experimentation. This module uses a case study to show how to use product design, outbound and inbound marketing to drive viral demand for a business-to-consumer internet service. We will review successful viral marketing tactics and pull together earlier modules to show how marketing today requires a thorough understanding of the target market and a multitude of traditional, social and innovative marketing programs.
Please contact us at 650.741.1630 or
Watch a brief overview of the Creating Demand course
- $995 per online course
- $75 one-time document fee ?