Business Model Transformation and Innovation
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When we think of companies that need to engage in the tumultuous process of business model discovery, startups come to mind. But established companies also face business model challenges. While they are able to engage in quieter periods of execution and continuous improvement of their business models, new opportunities or disruptions compel them to invent new business models. The few established companies that have managed to survive for over a century have done so by being able to successfully change their business models multiple times. One of these companies that has stayed out of the spotlight is The Fung Group. The Fung Group, established in 1906, operates behind the retail scene, orchestrating global supply chains for multiple products that are ultimately purchased by billions of consumers around the world.
Professor Haim Mendelson and Fung Group executive Dr. Leonard Lane discuss how the company has remained successful for over a century through continuous innovation and business model transformation.
Haim Mendelson, Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management, Graduate School of Business
The Stanford Innovation and Entrepreneurship Certificate program.
For more information about the Stanford Innovation and Entrepreneurship Certificate, visit create.stanford.edu.