Innovation and Design Thinking
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Stanford Webinar - Need-finding and Empathy - Why Your Customers Can''t Tell You What They Want

Design Thinking is a powerful approach to problem solving that uses innovation to make rapid organizational impact. To initiate the Design Thinking process, you must first gain empathy with those whose problems you are trying to solve. Being able to truly empathize means knowing how to figure out what your customers actually need. This requires a unique tool set to “dig deeper” on the issues at hand.
In this webinar Bill Burnett, adjunct professor and Design Thinking Expert at Stanford University, as he shares tools and strategies on how to obtain critical data from your customers and turn those findings into actionable items.

Learn more about the Innovation Masters Series: Design Thinking and the Art of Innovation (

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