Tuesday, March 29, 2016 - 10:00am to 11:00am

Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world.

Following up on the ferociously innovative Escape Velocity, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, Moore's new book, Zone to Win, serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio.

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Presented by the Stanford Innovation and Entrepreneurship Certificate