Program Overview


Be the driver of innovation.
Harness the power of design thinking tools to incorporate innovation into your everyday business practices and transform your organization. Get close and personal with some of the people who invented the tools of design thinking and learn to use the innovative techniques to develop you and your team's creativity, achievement habits, customer empathy and visual thinking.

Design Thinking for Business Leaders

The old business adage, "If you do what you've always done, you'll get what you've always got..." has never been more true. More efficient problem solving is only a small part of an effective innovation strategy. Stanford’s world-class faculty will help you make sure you are trying to solve the right problem and teach you processes that lead to more exciting and radical questions and design challenges.

  • Develop brainstorming and prototyping skills to spur ideas and creativity
  • Learn how to understand your customers and their needs
  • Work on project teams to simulate the problems you face every day

At this two-and-a-half day conference of the best-of-the-best in the world of innovation, you will tour labs and classrooms to get an insider’s look at Stanford’s design thinking pioneers at work, participate in hands-on workshops and panel discussions, and make lasting connections with your peers and other professional.

Register Now